What to Expect from Social Launch Labs on Substack
Welcome to the official Substack of Social Launch Labs (SLL) — your go-to resource for practical, no-fluff marketing advice tailored for small and medium-sized business owners.
We write for founders, not marketers.
If you’re building a B2B business doing under $5M in annual revenue and want to start using social media (especially video) to grow — without getting a marketing degree first — you’re in the right place.
What You’ll Get Here
✅ Practical marketing & content creation advice
Written specifically for non-marketers. No jargon. No complicated theories. Just actionable strategies you can actually use.
✅ Resource-conscious content
Every post is built around maximizing impact — even with limited:
Time
Budget
Experience or skill
✅ A focus on organic video
We specialize in video content for B2B companies — but the strategies we share can be applied to many industries and content formats.
A Few Things to Know
📌 This isn’t the world’s best marketing blog — because it’s not meant to be.
It’s not written for CMOs or marketing pros. It’s written for business owners who want to figure out how to market smarter and grow faster — without hiring a big agency.
📌 This blog is written by a fellow founder.
We run a small business too. We just happen to be really good at filming videos, turning them into social media content, and plugging that into a sales funnel that actually works.
📌 Our north star is your growth.
Everything we publish is designed to help you grow your business and personal brand with practical, real-world advice.
Who We Are
Social Launch Labs is a brick-and-mortar video production studio based in Calgary, Canada.
We help small businesses create high-quality social media content — and then use that content to drive brand growth and sales.
We do more than just press record.
Our services include:
Filming (in our professional studio or on location)
Content strategy, scripting & planning
Editing and post-production support
If you want to learn more about working with us, visit our website here:
If you’ve ever thought, “I know I need to be on social media… I just don’t know where to start” — this is for you. Subscribe now and let’s grow your business together, the simple, scrappy, smart way.
To learn more about the tech platform that powers this publication, visit Substack.com.
